Meet the New Moose: Road Signs Get an Unexpected Makeover



As an 18-year-old college student, Chloe Chapdelaine lived in a trailer outside of Foremost Alberta and passed a moose crossing every morning on her way to work.

Something was wrong. She started to ask around.

“Is it just me or is something wrong with that moose?” ” she says. “It was a bit soft.

The highly stylized moose passage sign has been standard across the country for years. Among his anatomical flaws, he has a long tail – something that the moose does not have. They have a shorter tip than the thumb of the average Canadian adult.

Chapdelaine therefore sat down with a sharpie and came up with a new, more literal depiction of an adult bull moose. Gone are the long and prominent frontal teeth (rare in the wild), and a more muscular and slender cervid, more worthy of the iconic Canadian animal.

Next, she wrote an article detailing where the ancient depiction of the moose had too many moose and elephant seals in its physique, and why her version should rule the roadsides of the Great White North.

“I mailed them to as many transportation and government departments as possible – I wasn’t even sure where to send these letters, and was kind of waiting for a response,” Chapdelaine explains.

She finally stopped waiting. And then mostly forgot about it all, she said.

Then one day a letter arrived from the Transportation Association of Canada. They first saw the artwork when it was sent by Alberta Transportation.

“Basically they said, ‘You know what? We received your letter that you sent four years ago and we would like to move forward with your moose passage sign, ”said Chapdelaine – now 22.

The new panels are already being rolled out coast to coast – replacing its warped predecessor as needed.

You might expect your design work to become ubiquitous along the highways of nations would come with a good paycheck.

It turns out not.

“Yeah, so…” Chapdelaine said with a smile. “It kind of boiled down to them either going ahead with my design which I would give them for free or sticking with the old one.”

Chloé Chapdelaine, December 7, 2021

She couldn’t do that to the moose.

But she keeps a little hope for a little token of appreciation.

“If I had any of the signs I think that would be the ultimate thing to get out of it, I think that would be really cool.”

The recent Mount Royal University graduate created a t-shirt that uses her soon-to-be-famous design, with the proceeds going to the Alberta Birds of Prey Foundation.

You can find them via her Instagram bio link @ chloe.chapdelaine


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